Social

How to Use Facebook Messenger for Social Customer Service
www.socialmediaexaminer.com

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.” […]

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How to Create a Social Media Policy for Your Employees
www.socialmediaexaminer.com

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for […]

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How Consumers Respond to Brands on Social Media: New Research
www.socialmediaexaminer.com

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand […]

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3 Ways to Easily Caption Social Media Video
www.socialmediaexaminer.com

Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this article, you’ll discover three ways to automatically caption social media video. #1: Use Live Titles to Caption Apple Clips Need a quicker way to do captions for a video? Apple […]

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Social Customer Care: Apps and Processes for Success
www.socialmediaexaminer.com

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? To explore how to improve customer care for your business, I interview Dan Gingiss. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed […]

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How to Build a Successful Social Media Marketing Plan
www.socialmediaexaminer.com

Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. How to Identify the Right Goals for Your Business What works for one business […]

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How to Build a Social Media Marketing Funnel for Bloggers
www.socialmediaexaminer.com

Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel. #1: Define Your Marketing Goal Creating a social media […]

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Influencer Marketing: How to Scale Your Social Media Exposure
www.socialmediaexaminer.com

Wondering how to increase your business’s reach on social media? Have you considered partnering with an influencer? To explore how to develop business relationships with influencers, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

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Visual Content and Social Media Marketing: New Research
www.socialmediaexaminer.com

Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content marketers are focusing on. #1: Visuals Reinforce […]

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