Between 1 to 25 percent of your marketing budget is the broad rule of thumb.
Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? To explore how Medium can benefit bloggers and marketers, I interview Dakota Shane. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]
Chatbots bring powerful AI capacity capable of boosting sales and reshaping marketing.
Your company typically has seven layers of content marketing. Here are tips for each layer.
With so many options for online customers to choose from, those first impressions that you, as retailer, give them, are everything.
The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.
Reach your prospects effectively with this innovative marketing strategy.
Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now.
If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table.