Should

How Much Should You Really Be Spending on Influencer Marketing?
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Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

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Medium: Why Bloggers Should Consider Publishing on Medium
www.socialmediaexaminer.com

Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? To explore how Medium can benefit bloggers and marketers, I interview Dakota Shane. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]

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The Next Addition to Your Marketing Department Should Be a Chatbot
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Chatbots bring powerful AI capacity capable of boosting sales and reshaping marketing.

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With So Many Options for Marketing Your Business, What Content Should You Promote Where?
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Your company typically has seven layers of content marketing. Here are tips for each layer.

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3 Fundamental Areas of Ecommerce You Should Never Skimp on
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With so many options for online customers to choose from, those first impressions that you, as retailer, give them, are everything.

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Which Marketing Communications Model Should You Choose?
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The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.

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The Modern Marketing Strategy Every Business Should Start Using Today
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Reach your prospects effectively with this innovative marketing strategy.

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Affiliate vs. Influencer Marketing: Which Should Your Company Use?
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Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now.

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5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt
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If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table.

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