Direct mail is a great way to earn quality customers-but only if you do these three things.
As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It’s no secret that some of the most successful brands in the world owe their popularity to their […]
I know that I’ve talked a lot with you about webinars this year. The fact is that I’ve been learning a ton about them myself, and every time I learn a new technique or crack the code on a revenue-boosting system, I can’t help but pass it on to you! This week, though, I’m doing something […]
When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)? Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way. Today, […]
The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client. How? The process for formulating a high-converting sales page is what I’m talking about today. Your job as a coach/ teacher/ mentor is to not only have your […]
Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sales […]
Sales and marketing professionals are up against dwindling attention spans. But they’ve got new options to try, as well.
In the Post-Truth Era, you might be wondering, “Will I need to be even more liberal in my treatment of ‘the truth’ to compete?”
You know how intense launches are from start to finish, right? You’ve heard me say here repeatedly that you’ve got to think through every part of it. And in so many ways, once that cart opens, you’ve got to double your efforts to save sales. Then once those carts close, you have to get scrappy […]