“Marketing

Why Your Marketing Doesn't Work and What to Do About It
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If your campaigns keep failing, you might find the issues internally.

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3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing
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How to best present yourself and your brand to your audience.

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How to Create a Marketing Funnel That Will Increase Sales and Profits
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Learn what types of content will move consumers through the funnel and help you earn conversions.

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4 Reasons Why Raising Your Price Is a Brilliant Marketing Move
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Charging less than your competitors signals potential clients that you doubt the value of what you offer.

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How Much Should You Really Be Spending on Influencer Marketing?
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Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

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5 Places to Use Storytelling in Your Marketing to Drive Sales
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Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.

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10 Marketing Lessons From Apple (Infographic)
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There’s a lot to learn from the tech giant.

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Don't Get Too Fancy in Your Marketing — Authenticity Always Wins
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Focus less on the product and more on the company and the people who work there.

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5 Ways Most Marketers Misunderstand Influencer Marketing
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If you think of influencers are like celebrities who endorse products, you have lot to learn.

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