Marketers

5 Ways Most Marketers Misunderstand Influencer Marketing
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If you think of influencers are like celebrities who endorse products, you have lot to learn.

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24 Hot Tools and Apps for Social Media Marketers
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Want to try some new social media marketing tools? Wondering which apps can enhance your social media audio, video, and images? In this article, you’ll discover 24 useful social media tools. #1: Narro Narro is an app that converts text articles into audio files so you can listen on the go. To convert a text article […]

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How to Use Facebook Groups for Business: A Guide for Marketers
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Want to use a Facebook group for business? Wondering how to promote your products and services in Facebook groups? Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and more. In this article, you’ll discover how to use Facebook groups to […]

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3 Instagram Policies Marketers Often Overlook
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Do you use Instagram for business? Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down? In this article, you’ll discover three Instagram compliance issues marketers need to understand. #1: You Grant Instagram a License to Use Your Content The bottom line is, if you’re posting images on Instagram, you’re […]

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How to Install and Use the Facebook Pixel: A Guide for Marketers
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Do you run Facebook ads to promote your business? Wondering how the Facebook pixel can help optimize ad delivery for specific goals? In this article, you’ll discover how to install and use the Facebook pixel to track website traffic and create trackable Facebook ads. What Is the Facebook Pixel? The Facebook pixel is a piece […]

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Instagram Live Replays: What Marketers Need to Know
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Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news […]

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Facebook Ads and Metrics: New Research for Marketers
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Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. #1: Facebook Advertising Spend […]

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How to Use a Facebook Personal Profile for Business: A Guide for Marketers
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Wondering how you can use your Facebook profile to support your business? Looking for tips to help you successfully blend your personal and business identities on Facebook? While Facebook prohibits people from using personal profiles primarily for commercial gain, you can use your Facebook profile to indirectly promote awareness of your business. In this article, […]

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Instagram Location Stories and Hashtag Stories: What Marketers Need to Know
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Want to get your Instagram stories seen by more people? Wondering how location tags and hashtags can improve your performance? These Instagram features allow you to add clickable hashtags and location stickers to your stories. In this article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories. Why Location Stickers Are […]

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