Influencer

How to Set the Right Price for Your Next Influencer Marketing Campaign
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There are hundreds of thousands of influencers and no uniform industry pricing standards. You need help. Here it is.

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How to Use Influencer Marketing to Amplify Your Message
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Wondering if social media influencers can increase your company’s reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging. Influencer Marketing Can Work for B2B Companies B2Bs often look at how consumer brands […]

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What I've Learned From Spending $10 Million on Influencer Marketing
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Here’s what you need to know to make the most of an influencer marketing campaign.

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3 Reasons Why Influencer Marketing Produces Incredible Value
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Still on the fence about influencer marketing? It’s time to join the trend.

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3 Keys to Success With Influencer Marketing
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If you’ve ever hired an influencer and didn’t see a return on your investment, you’re not alone. But don’t stop trying.

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3 Moves Snapchat Must Make to Stop Losing the Battle With Instagram for Influencer Marketing Dollars
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Snapchat calls itself a “camera company.” No wonder it’s getting crushed in the social media space.

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How Much Should You Really Be Spending on Influencer Marketing?
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Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

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5 Ways Most Marketers Misunderstand Influencer Marketing
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If you think of influencers are like celebrities who endorse products, you have lot to learn.

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How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches
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Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. #1: Establish Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential ROI element for any influencer […]

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