Influencer

How Much Should You Really Be Spending on Influencer Marketing?
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Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

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5 Ways Most Marketers Misunderstand Influencer Marketing
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If you think of influencers are like celebrities who endorse products, you have lot to learn.

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How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches
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Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. #1: Establish Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential ROI element for any influencer […]

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11 Common Mistakes You're Making With Influencer Marketing
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Everything you’ve heard about results of this powerful branding and marketing strategy is true, but certainly not guaranteed.

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5 Things to Understand Before Spending a Dime on Influencer Marketing
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Do your research before throwing money at the wall.

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Affiliate vs. Influencer Marketing: Which Should Your Company Use?
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Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now.

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Why Brands Big and Small Continue to Fail at Influencer Marketing
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Brands don’t know how to use influencer marketing correctly, and it’s destroying their businesses.

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Is Your Campaign Effective? 5 Tips for Improving Influencer Strategy.
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Influencer marketing strategies require larger budgets and long-term scopes because that’s what truly makes an impact.

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12 Ways to Actually Get an ROI Using Influencer Marketing
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49 percent of people rely on recommendations from influencers. What’s your plan to get them interested in you?

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