Content

This Sports Publicist Explains How to Make Your Online Content Go Viral
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Plus, why it’s okay to blend your personal and professional brands.

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#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz
www.amyporterfield.com

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It’s no secret that some of the most successful brands in the world owe their popularity to their […]

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How to Repurpose Videos Into Many Forms of Valuable Content
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Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word? In this article, you’ll discover how to use video to produce up to eight different types of content for your business. #1: Plan Your Video Campaign Style and Outline an […]

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#102: How to Create Content Rituals to Get More Done
www.amyporterfield.com

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life. It was time for a new approach to my schedule. I know you feel me here. I needed a die-hard plan to make time for what drives my business forward. I needed a content creation RITUAL. […]

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#122: Get Your Content House In Order
www.amyporterfield.com

In this episode, I’m bringing you a little tough love. Tough love when it comes to creating original content on a weekly basis. This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what. I KNOW IT’S NOT EASY. But […]

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3 Ways to Avoid Mediocre Marketing Content
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Today’s consumers have little interest in anything that doesn’t address their immediate needs.

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#164: Free Content vs. Paid Content (What’s the Difference?)
www.amyporterfield.com

Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free. The key question here is how do you know where to draw the line between free and paid content? AND, is it possible […]

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How to Repurpose Content for Your Blog and Beyond: A Plan for Creators
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Do you struggle with publishing to your marketing channels on a regular basis? Looking for a way to streamline the process? In this article, you’ll discover how to use one content idea to produce video, audio, and blog posts that build a loyal and engaged fan base. Why Maintain a Blog, Podcast, and Video Channel? […]

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A Guide to Getting the Most Out of Your Content Marketing
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By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales.

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