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What to Do When Your Ideal Customer Isn't Who You Expected
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Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn’t always reflect what’s actually happening in the marketplace.

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3 Ways to Generate Leads Using YouTube
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Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let […]

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This Sports Publicist Explains How to Make Your Online Content Go Viral
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Plus, why it’s okay to blend your personal and professional brands.

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How to Use Facebook Messenger for Social Customer Service
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Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.” […]

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Solving the 'Divorce Lawyer' Marketing Problem
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Avoid the hard sell, but make sure they remember you.

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New Instagram and Messenger Ad Features, and LinkedIn Native Video
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka […]

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